Successful case to commercialize the product- 01
Inspired by gently winding vortices and irregular water movements seen in the riverside.
Attractive unique patterns created at the moment and changes as time goes by similar to the ink flow, which has been said to have originated from what people in the palace enjoyed the change in the pattern created by the flow of the river by dropping the ink on the surface of the river.
Efforts of young artists who make various efforts while making use of the experience of traditional crafts.
Ink style was created in collaboration with Yamakatsu Senko Co., Ltd., a Japanese black crafted dye that has been designated as a traditional Japanese craft and has been handed down for many years. Pieces of of leather, which have difference in each, are carefully dyed layer by layer.
The best masterpiece made by mixing colors with each and every moment.
Drop the dye on the surface of the water and trace the surface. A variety of patterns emerge in a way of moving the hand at the moment. The most attractive point of this is the pattern that is created unexpectedly, such as regularly and horizontally, drawing a vortex.
Folding, creasing and wrapping - taking advantage of the pattern to minimize waste as much as possible.
This is designed to be as flat as possible by taking inspiration from the kimono, and the creators keep in mind the design that makes the best use of the finished pattern as simple as possible without using extra parts.
Successful case to commercialize the product- 02
Sky with various features depending on the season. And the clouds that move alongside with the flow of the wind.
Slowly looking at the sky, the clouds move while changing their shapes into various ways. This was inspired by such clouds, sometimes fast and sometimes slow as if the time stopped.
A picture created by a technique that moves quickly without any hesitation.
A printed pattern was created in collaboration with Shinano Industry, which has a reputation for silk screen technology. Patterned with brush marks inspired by clouds. It’s a gem finished with discreet silver pearls.
Fine-grained premium calf leather with modest pearl brush marks.
Products made of high-quality calf leather fits perfectly as if it is a part of your body when you hold them. It is elegantly finished with the brush marks printed with gentle touch and well-balanced patters.
Tote bags and wrist bags, which are representative of bags, for carrying items with you.
Seamless tote bag designed to look like a single picture eliminating waste as much as possible, and a wrist bag designed to be used for a long time walking with only a necessary item in your bag.
Message from Managing Director
Nippon Style designs traditional Japanese crafts and technology of artisans to value-added unique brands.
“Made in JAPAN” is a word expressing and implying the value of high-quality products by reliable technology, and is also keywords of the era of safety and security. High technology must be inherited. Technology is the greatest property and art of the country.
We are committed to be a supporter for the artisans who are the best artists.
Profile of Managing Director
Managing Director, Fashion Director
Naomi Taohara
Naomi started her career as a stylist and a writer, and expanded her business to fashion items, leather items, and contracted with several companies for planning and development for household goods. She is also working on trend analysis and direction with a major department store as coordinator contract.
She is an outdoor person; when she is in her twenties and thirties, she devoted herself to marine sports. And now she loves to climb the mountains through years, which she has started for about 10 years, and find a source of ideas for design while refreshing.
Book: "Introduction to MD of Fashion Goods" (Senken Shimbun)
